If you’ve ever completed an SEO Audit for your website, you’ll get feedback on a range of SEO factors. One of the main SEO factors is called ‘on-page optimisation’.Even if you’ve written some of the most engaging and interesting content in the world, it won’t rank well if the on-page optimisation is patchy or non-existent. So, what is it exactly?
As the name suggests, on-page refers to what’s happening on the pages of your website in terms of content and set-up. Website owners have full control over on-page factors, so it’s a good place to start when tackling SEO.
What are the Key SEO Factors for On-Page Optimisation?
These are the factors an SEO specialist will check for when auditing a website:
- Helpful, entertaining or informative content that attracts the target audience
- The strategic inclusion of targeted keywords and phrases that your audience uses to find products or services like yours
- Web page and blog content structured around clear headings and sub-headings
- Internal links (using keyword-rich anchor text) to related content around your website
- Using engaging SEO titles and meta descriptions
- Ensuring all images have alt text and titles
- SEO-friendly URLs (the address of the web page)
And Why It’s Important….
Without optimisation, you could be giving Google the wrong signals and it won’t fully understand what the website or page is about.
Even if the content does appear in the SERPs (search engine results pages), the listing may not read well or be inviting enough for people to click on, meaning you could lose the click to your competitors.
Or perhaps it does appear and rank well – but for the wrong keyword phrase. This results in clicks from the wrong audience so they leave the website moments after arriving. And Google will notice if people don’t hang around on your site for long so it will start to lose ranking.
If the concept of optimising page content to make it SEO-friendly as can be is new to you, find out how to do it by reading How to Optimise On-Page Content for SEO
How to Identify On-page Errors
The simplest way to identify errors is to request an SEO audit and web crawl. An SEO Audit will let you know whether your business is making the most of these on-page factors (or not!). It’s often just a case of small, simple tweaks (and some keyword research) to ensure key website pages are fully optimised and ready for action.
Web Crawl
A detailed web crawl will also help identify on-page errors, so you have a list to work through. It will advise on errors like missing page headers, or headers that are too long or short. It will also tell you pages that aren’t using the header structure correctly. It doesn’t give you the full picture, but it allows you to fix basic errors.
Full SEO Audit
A comprehensive SEO Audit will identify any on-page issues affecting your small business website’s organic search results and page ranking. Many businesses discover that their website pages aren’t optimised with targeted keywords or they aren’t placed strategically. If you’re short on website visitors that convert to sales, this could be the reason why! How can you get found on Google if you’re not using the right terms or making your pages difficult to read?
A full audit will result in a fuller website report that will explore your website in depth and provide your business with detailed recommendations and plans to help increase website traffic.
Basic SEO Audit
The size and scale of a full audit will vary according to the size of your website and how deep you want to go. If you don’t have the budget for a full audit, a basic snapshot audit gives you a starting point. It will look at your home page content and keywords and see where it ranks and how many visits it sends you.
You’ll also get a basic list of tasks you can make a start on to help your website start moving up the rankings. Team it with a Power Hour so you can get clear on the way forward.
How To Fix On-Page Errors
Once you get some idea of the errors and task list, how do you fix them? This will depend on the resources available to your business.
- DIY – if you’re a solopreneur or small business owner, you can start working through the issues.
- Marketing Team: Share the results with your in-house marketing team so they can start making plans to fix the problems.
- Freelance SEO Consultant: Get specialist help to do the work for you. Alternatively, an SEO specialist can work with you or your marketing team to coach and advise if you’d like to DIY but with some guidance.
Is your On-Page Content Optimised? Find out with an SEO Audit
SEO can seem a little daunting at first. If you don’t have the time or the inclination to go DIY with SEO, I can help!
If you’d like to go deeper and really get to grips with keyword research, content analysis, and more, then the SEO Audit Service for Savvy Small Business Owners is for you.
The form you have selected does not exist.
0 Comments