I recently did a Facebook Live video with Holly Christie, website designer and strategist from This Demanding Life. The topic was SEO doesn’t have to be scary.
We talked about a range of search engine optimization topics to help get small business owners clued up about this area of digital marketing. My goal with Virtually Optimized is to demystify the process of SEO and show that you don’t need to be a specialist to crack it or outsource it to an expensive agency that baffles you with technical jargon.
BUT, it does help if small business owners and digital marketeers are savvier about SEO and understand the basics. Successful SEO is a mix of various elements so learning what they are and working on them consistently is key. And if you decide to outsource it (as we don’t always have the time to do everything in our business) then at least you have a better understanding of what the process and is and what type of work/improvements might be needed to your website.
Some of the topics covered in this live video include:
- Keyword Research
- On-page optimization techniques
- Web crawl/housekeeping
- Internal linking and backlinks
- Where to get started
- Technical considerations (site speed and mobile site)
Looking for More Advice to Help Your Small Business Drive Leads and Sales via your Website?
As well as managing This Demanding Life, Holly also runs The Website Coaching Academy – a Facebook group dedicated to helping small businesses get to grips with their website. Includes lots of tips and is a great place to ask questions if you run into any WordPress problems.
I haven’t been the only person to be interviewed by Holly about website management. She has interviewed a whole host of guests, all talking about different ways to drive leads and sales for your business. Topics include:
- The wonderful world of websites
- 7 steps to website success
- Get started with website copy
In the live, we discuss running an SEO Audit to get started. This is a website report that assesses how your website scores right now for search engine optimization and what needs to be done. It will help you to get clear on strengths & weaknesses, as well as give you a list of priority tasks and strategy suggestions.
Request a Free Snapshot SEO Audit
I offer a free Snapshot Audit to help your small business to start getting to grips with SEO. Find out how your website scores, what keywords your home page ranks for and a list of recommended tasks, prioritized by importance.
Visit this page to find out more, or complete the sign-up form below to get started.