Get Clear on How to Improve SEO for Small Business

Focused On Your Target Market

Website Management & SEO Services for Small Business

Freelance SEO & Website Management Service working with savvy SMEs to help get your business found on Google.

If you need help with the day-to-day management of your business website, including creating a  marketing strategy and new content, visit the services page.I work directly with businesses or with website designers and digital agencies.


 Transform Your Small Business Website: The Power of SEO & Marketing


Without Search Engine Optimization, your business website may struggle to rank on Google. And that means that customers won’t be able to find you online – even if they type your business name!  Ensure your website covers the SEO basics to boost your chances of getting found on Google Search. Sometimes all it takes is small tweaks to your website content to ensure it’s set up in a way that the Google Gods can understand and approve of. 

Drive Targeted Traffic

SEO is an inbound marketing strategy that creates targeted, quality traffic from potential customers interested in what you have to sell.  Imagine being able to reach people who are ready and willing to buy or jump into your sales funnel.  Let us help you to nail the best keywords and phrases to lead your target marketing to your website. 

Boost Your Bottom Line

SEO is a long-term marketing strategy and small steps taken regularly reaps big rewards over the long-term. New customers will find you online without you having to lift a finger! With more longevity than social media, a well-ranked page with targeted evergreen content can send a steady stream of visitors over months and even years.



Demystifying SEO to Unlock Website Success

SEO Consultant - Samantha McCullochSearch Engine Optimisation is a key part of any website marketing strategy. It’s not all techy and complicated – many SEO tasks are the day-to-day jobs including creating new content, updating your Google My Business profile and generating online PR.  Read: What is SEO and How Do You Do It?

I work with SME’s to create a holistic marketing plan that covers all areas. There’s no point in creating fab content that Google can’t read or index correctly. So weaving SEO into your website marketing plan is key to help achieve website success. 

 As a freelance consultant, I work with all kinds of SME’s. Why take on a regular member of staff, when you can get the same service from a freelancer, but without all the staff overheads?! I can also work with website designers to deliver SEO-friendly websites.  Take a look at my range of Affordable SEO & Website Management Services for Small Businesses including monthly retainers and one-off services. I’ll help your business to get clear on the important tasks, prioritise them and create a plan of action to get them sorted.

I believe in the personal touch.  No baffling you with jargon so that you’re none the wiser. I work alongside your business to help you meet your digital marketing goals and get your website found on Google! Read testimonials from happy  small business owners.

Affordable SEO & Website Management Services for SMEs

Includes Audits & Monthly Retainer Packages

FREE Snapshot SEO Audit

How does your website score?

Start getting savvy with the Snapshot SEO Audit. Find out the health score of your small business website and get a clear picture on its health, performance and ranked keywords.

An easy-to-digest introduction providing a focused snapshot view to help your business get started. Start sussing SEO by requesting your free audit today to find out what you need to do to boost the chances of getting your business found on Google. 

The Sorted SEO Audit for Savvy Small Business Owners

Get Clear on SEO Strategy and the Health of your Website

Dive deeper into your website to get the full story. Research more keywords, do a bit of spying on your competitors and the top ranking websites in your field to see what keywords they rank for and at what page position. Includes details of content and technical errors that are holding your website back. The Sorted SEO Audit will leave you clued up on where your website is now and an action plan to get you started.

SEO Starter Package

Want to Get Found on Google? Sort the SEO Basics Quickly. 

This affordable SEO Starter Package nails the basic elements for your small business. Also includes keyword research and full on-page optimisation of the three key pages on your website – Home, About and Product/Service landing page. With added bonus of a free Snapshot Audit and a mini Action Plan with a list of tasks and resources to help you to keep implementing these new digital marketing strategies. 

Affordable Monthly SEO Packages 

work to your business budget

A long-term strategy that’s more a marathon than a sprint, it’s better to work on search engine optimization slowly but surely, than not at all. Ready to suss SEO for long-term rewards to your bottom line? Learn more about custom monthly SEO packages created with your digital marketing goals at the heart of every strategy.

Freelance SEO & Website Management Consultant

I’m Samantha – founder of Virtually Optimized SEO Services. I’ve been working with small business owners since 2010, helping them with the day-to-day management of their online marketing activities and all things website. I love providing clarity and direction to savvy small business owners, SMEs and website designers to help their websites (or their clients) thrive and get found on Google.

It’s always interesting to learn about new businesses, products and services, and what drives their customers to them. It’s super satisfying to see low-traffic websites starting to convert sales and leads. Work with me to help you to suss SEO and website marketing to bring regular traffic and leads and boost your bottom line.

Sam McCulloch SEO Expert

Benefits of a Freelance Consultant Service

Flexible SEO Service


Get a professional website consultant totally focused on your business needs, but only pay for services as you need them. Offering a range of flexible services to get things sussed for your business. Can even work alongside your current marketing team to help them develop in-house expertise.  

Affordable SEO Services


Affordable SEO services are a great investment for your business. Offering comprehensive plans and resources to improve your website rankings that can be scaled according to your business budget.  Working with solopreneurs, small business of all sizes, website designer and digital agencies.  

Freelance SEO Consultant


Working virtually doesn’t mean we’re remote with your business! We love developing long-term working relationships and getting to know your SME. I love learning about new businesses, industries and what makes your customers tick.   

“Samantha has helped me save both time and money with varied projects involving SEO. She picks up the projects and tasks at hand intuitively and delivers every time. This is a testament to her competency and skills. Samantha is efficient, professional and with an all-important can-do attitude. I recommend Samantha without hesitation.”

Leanne Dal Santo

Founder, Smartbags

“Search Engine Optimisation can be such a minefield and time-consuming exercise for a small team but working with an external contractor like Sam made it easier and it was very cost-effective too. I thoroughly recommend getting if you know you need to do something with your organic traffic and SEO but don’t have the experience in-house to get it done.”

Bridget Mason

Keskidee Marketing

“Samantha has been managing my blogs for me and working her magic on the writing I send over to her. She maximises my SEO making my blogs the best they can be. She is very efficient and will always give me a nudge if needed.  She is a fab outsourced resource.”

Naomi Richards

Life Coach for Children, The Kids Coach

“It is a great pleasure working with Sam. Her knowledge and experience is exceptional. She has helped us prepare and execute an SEO strategy for our client, and we are seeing a great improvement in all metrics. Plus, she’s educated us along the way! A fantastic resource!”

Elizabeth Hawkins

Creative Project Manager, Plot Digital

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