4 Ways to Create a Stream of Content from One Blog Post

4 Ways to Create More Content from Your Blog Posts

4 Ways to Create More Content from Your Blog PostsIf you’re writing blogs, blasting them out once on each on your social media channels then moving on to the next one you are wasting precious time and content!

Writing blogs is time consuming, but you can make sure you make the most of the time you invest. How?

There are several ways to pull tips & quotes out of each and every blog post you write to help you get fresh content for your social media feeds. You can also ‘recycle’ your blog posts with fresh titles and descriptions to help encourage more click-through and readers.

I’m going to use my recent blog Female Business Owners – 4 Reasons Why You Aren’t Blogging as an example to talk you through it.

How to squeeze more content out of every blog post

1. Reuse and recycle blogs using various descriptions

Remember that the life of a post can vary from channel to channel so it’s OK to post the same blog more than once. According to Buffer the life cycle of a post is:

  • Twitter – 18mins
  • Facebook – 90 mins

So unless someone is following your accounts with a magnifying glass, (which is unlikely) you can afford to reuse and recycle a blog post. It will help to bring more readers to each post and will maximize the time you’ve spent writing it.

Alternative Blog Titles/Descriptions

The title of my example post is Female Business Owners – 4 Reasons Why You Aren’t Blogging. But rather than always posting a link with this title,  I’ll create some alternatives too. By coming at it from different angles and using different hashtags  you’ll make it easier for more people to find your blog and open up your readership.

Here’s five alternative descriptions to tempt readers in: 

1. Why aren’t you blogging for business? Lack of time, money, knowledge or direction?

2. #Solopreneurs – planning on getting round to blogging one day? Here’s 4 reasons you’re stalling…

3. Female #Microbusiness Owners – are you finding blogging for business a challenge? You are not alone!

4. Blogging for Business – Why a lack of time and knowledge leads to lack of clarity and focus #SmallBusiness

5. Still haven’t devised your blogging strategy? Then you’re probably experiencing one of these 4 blocks #MumsinBiz

Notice how I’ve mixed up hashtags. My ideal clients are busy women running a small micro-business who want to free up time and get more from their online marketing. So, I use a range of hashtags to increase my chances of an ideal client finding the post.

If you are posting on Facebook or Linked In, just remove the hashtags but you can keep the term in your post to help with search.

2. Create useful tips for your audience

Tips are a great way to show your expertise, increase followers and encourage sharing. Try to pull as many tips as you can from each blog post. Here’s some examples of tips I’ve pulled from my post:

1. #BloggingforBusiness helps you to showcase your expertise and provide content for social media

2. Regular Blogging will help to create a community around your small business

3. Blogging for Business connects you to potential customers, cheerleaders and influencers #startup #womeninbusiness

4. Get focused! Get a clear blogging strategy so you know who you want to reach #bloggingtips

Do this with each blog post you write and add them to your content bank, giving you a lovely bank of great tips to share anytime.

3. Questions for your audience

Try to open up discussion and encourage feedback & engagement by posting questions for your fans and followers. Add some hashtags if you can as this will help engagement.

Here’s some examples of questions pulled from the same blog: 

1. Mums in Business – know that you SHOULD be blogging but can’t get into a routine? What’s stopping you?

2. Making time to work on your business blogs is hard when plates are spinning and time is short. Anyone else experience this?

3. Is lack of time, money, direction or knowledge your main block to blogging regularly?

This also has the added bonus of acting like informal market research – the answers can be pretty useful as they’ll give an insight into what your customers need and what their problems are

4. Turn quotes in images and memes

Images play an important part in social media marketing so make sure you use them! Now that you have created lots of lovely content using the methods described above you can use some of it to create some images.

Canva is great for creating graphic in a jiffy. There are lots of templates ready to go, or you can create your own template then just use it as a base to add new text too.

Here’s 2 images I created in less than 10 minutes using Canva.

1. Lack of time 2. Lack of knowledge 3. Lack of Money 4. Lack of Direction

Blogging for Business connects you to potential customers, cheerleaders and influencers. Have a clear strategy to make sure that you reach them!

I can use these images to use as stand-alone posts or I can add a link to my blog post. Notice that I’ve included my website address on each image so if it’s shared without tagging in my account, at least people will still know where to find me!

So, there you go – 4 ways to squeeze more content out of each blog post. Try to set aside 20-30 minutes when you finish each post to pull out quotes, tips and alternative blog descriptions. This will save you masses of time in the future and will help you to build a content bank to be proud of!

I’d love to hear your questions and comments, so do leave a reply or hop on over and say ‘hello’ on Twitter or Facebook.

PHOTO CREDIT: Image courtesy of chanpipat at FreeDigitalPhotos.net


Already written lots of blogs and other content (such as ebooks, downloads and podcasts) but short on time to pluck out the best bits for social media?

You could get your very own Bespoke Content Bank of 50 engaging, informative posts that are targeted to your audience. All you need to do is copy and paste them or schedule them up in advance. Now how much time and effort would that save you? Find out more…


 

FacebookTwitterGoogle+Share

Why Your Attitude to Outsourcing is Holding Your Business Back!

Your top 5 answers were: Social media – 45% Strategy & Planning – 45% Blogging – 36% SEO – 36% Everything!! – 27% 2. Why do you find these areas to be a problem? Lack of knowledge/expertise - 54% Lack of time – 50% Lack of budget – 40% Lack of direction – 40% `

Thank you to all the female micro entrepreneurs who took the time to fill in my survey about your online marketing needs and outsourcing regular tasks.

So, without further ado (and in the style of Family Fortunes), here’s what the survey said…

Problem Areas

1. Which online marketing tasks cause you the most problems?

Your top 5 answers were:  Social media – 45% Strategy & Planning – 45% Blogging – 36% SEO – 36% Everything!! – 27% 2. Why do you find these areas to be a problem?  Lack of knowledge/expertise - 54% Lack of time – 50% Lack of budget – 40% Lack of direction – 40% `

(* Multiple choice questions – respondents could choose more than 1 answer)

I wasn’t surprised to see social media up there as one of the top problem areas. It’s a notorious time sucker and it’s easy to waste time if you don’t have a plan.  Which channel/s should you use, what should you post, where will you find followers, who should you connect with? There are so many elements to consider – no wonder if causes problems!

Strategy & Planning is a biggie too.  It’s essential as it helps you clarify what you want to achieve and how you are going to work towards obtaining it. But if you’re new to online marketing it can be bewildering. You need to familiarise yourself with marketing concepts, decide which area to concentrate on  (i.e blogging, social media or SEO) and work out where to find your target market online.

This is borne out by 54% of you feeling you don’t have enough knowledge or expertise to get to grips with online marketing. We have to learn so much when we start a business but doing so can take us away from what we are best at. Don’t fall into the trap of being a jack of all trades but a master of none!

Finding time to work on online marketing was also a problem for 50% of you. I know the feeling! There’s never enough time when you’re running a business and always a ‘to do’ list as long as your arm.  To avoid overwhelm I try to prioritise the important stuff and outsource anything that I can.

Attitudes to outsourcing

3. Have you ever outsourced your online marketing tasks?   Yes – 22%  No – 78%  4. The Top 5 Barriers to Outsourcing  Too expensive – 60% Never outsourced before and not sure where to start – 45% Finding someone who understands my business – 35% I like the idea just haven’t got round it it – 25% Losing control – how I can trust someone with MY business!! – 20% 5. Main benefits of outsourcing  Of the 22% who had outsourced tasks, they cited the following benefits of doing so:  50% said that it saved lots of stress that would have been caused by lack of time and/or expertise to do the job 25% said the main benefit was freeing up time to get on with running their business. (25% said ‘other benefit’ but didn’t specify what that benefit to their business was.)  6. What would help you to overcome your barriers to outsourcing?  Trial period – 60% Flexible service which is easy to cancel if not for me or business is slow –  55% A special offer – 35% Personal recommendation – 30% No obligation conference call – 30%

Only a small proportion of you have already tried outsourcing but those of you have taken the plunge feel that it has saved you a lot of stress and also freed up time. Something we all need!

Female Micro entpreuneurs - outsourcing online marketingWhy worrying about cost actually costs you money!

Your biggest reservation about outsourcing is the cost. I thought the same thing until about six months ago but am now converted and I LOVE it. I wish I’d outsourced sooner. The catalyst was being fed up of being constantly weighed down with busy work – the type of work I should have been passing to somebody in a junior position or in another department, (like you do when you’re employed and working in an office).

Busy work cluttered my brain and meant I could never find time to work ON my business. So, I took tentative steps and found a virtual assistant and slowly starting passing work to her (for both clients and myself – all the admin and time-sucking fiddly jobs).  It feels great to just get that work off my desk and know it’s being dealt with by a capable person. The result has been a clearer mind, being more organised and finding a lot more time to work on my business.

And guess what? I’VE INCREASED MY INCOME!  By outsourcing some of my client work, I’ve earned income on it without doing the actual work myself.  I’ve also freed up time to work on my website, do more planning and marketing. In the last couple of months I’ve picked up 2 new regular clients and earned ten times more than the outsourcing has cost me. Result!

Why did you start your business?

To gain freedom and to be my own boss – 67% To pursue my passion – 22%

There was a clear result on this one! The majority of female micro-entrepreneurs start their business to gain freedom and be their own boss.

So ask yourself, is it possible to find freedom and build a thriving business when you do everything? Especially when so many of you don’t feel you have the knowledge or time to do justice to your online marketing.  

It’s a contradiction – you will never achieve it unless you start outsourcing and trusting other people with your business.  Have you ever heard of a successful business woman who did it all completely alone? No, neither have I (and there is a lesson in that). 

Thanks once again to everyone who shared their thoughts. What do you think about these results? Illuminating, surprising or just what you expected?

I'd love some expert help! Tell me more...

 

 

Female Business Owners: 4 Reasons Why You Aren’t Blogging!

Blogging Blocks for Business - Online Blogging Support for Female Microenterprise owners

Blogging Blocks for Business - Online Blogging Support for Female Microenterprise ownersBlogging should be an essential part of the the online marketing mix for any business. Regular blogging will help you to showcase your expertise whilst providing a steady stream of content to post on social media.

It can also help you to create a community around your business.  It’s a fab way to connect with potential customers and influencers, as well as cheerleaders and brand advocates. All of which will help you to boost your business growth and reach your sales & marketing goals.

We all know we should be blogging but it can be hard to get into a regular routine with it.  Let’s face it, it’s a big commitment to sit down and write regularly – let alone all the other things you need to do (e.g picture research and SEO)  to get your blog out into the world.

We know why we should be writing blogs but many female micro-business owners still aren’t blogging for their business regularly.  What is stopping microbiz owners from taking advantage of this fabulous marketing tool?

I conducted a survey about the online marketing needs of female micro-business owners.  You told me about your biggest online marketing problem areas.  The early results showed that a whopping 57% of you say blogging is one of your major problem areas.

Why aren’t female business owners blogging?

1. Lack of time

42% of you don’t have enough time to get it all done. This one sounds familiar – it’s my major barrier to blogging regularly. I have an advantage as I know how to write blogs and publicise them. But I still have lots of time barriers – as I’m sure most women running a micro-business can identify with!

Client work always takes priority in my schedule (including writing and editing their blogs – oh, the irony!).  Then there’s family responsibilities, doing your accounts, business planning, checking social media, running a home and just that general feeling of there not being enough hours in the day.

You can see how blogging gets put on the back burner – doing it justice takes commitment and focus. Which can be hard to provide when a million plates are spinning and time is short.

2.  Lack of knowledge

35% of you feel that you don’t have enough knowledge to write your blogs. When you start your own business you need to oversee and manage everything – including jobs & tasks that you have no prior experience of doing.  Running a business can be like undertaking a personal development course as you need to learn so many new things!

Even if you enjoy writing and fancy the idea of blogging, there so much more to it. How do you make your blog SEO-friendly, where will you find images,  how to create a title people will want to click on, etc.?

You’ve got so much to learn and no time to do it. So, you just leave tackling blogging for a bit longer while you concentrate on other areas of your business.

3. Lack of money

Writing blogs is free – it’s a great marketing tool for bootstrappers and anyone on a low budget. So, how can lack of money cause a problem?

Writing blogs may be free but it does take time.  And it may take you away from the essential jobs you need to do to keep your business ticking over – such as making new sales, creating new products and meeting contacts.  So, taking the time to blog could actually lose you revenue in the short-term as it takes you away from running your core business.

If you’re not feeling very confident in your blog-writing skills you may decide that you should outsource the job to a professional. But many micro-businesses are still growing and don’t have big budgets so you’re reluctant to commit a budget to blogging activities.

And do you really want to spend money on something you could do for free? You’ll get round to it one day – won’t you?

4. Lack of direction – am I doing the right things?

If blogging is relatively new to you, it can be hard to get momentum going. You can think of subjects for a few blogs but then you mind goes blank. You’ve got a vague grasp of what you should be doing but you’re not confident that you’ve got it right.

This strongly relates to the first 2 points. When you have lack of time and/or knowledge it can be hard to get clarity and focus. So you amble along, posting blogs occasionally and hoping for the best. You keep meaning to create a blogging strategy but it never happens. You don’t know if what you done already is working and not sure how to find out. Sound familiar?

So, how should you get over these stumbling blocks to blogging regularly? I’ll be addressing these questions in my next blog so do look out for it.

Do you identify with these results? If so, you’re not alone! Many female micro-business owners find regular blogging a challenge.  What’s your personal challenge? Please tell me in the comments below…


Want to get expert help with your blogs and slash the amount of time you spend creating them? Then check out my  Blogging the Easy Way package – just pass me your blog drafts and I’ll do the rest!

Try the Bulk Buy package and you could get 12 weeks of blogs professionally edited and ready for publication. Imagine feeling that organised! Find out more about Blogging the Easy Way

 

 

Image courtesy of punsayaporn at FreeDigitalPhotos.net

 

Female Micro-Business Owners…

outsourcing online marketing questionaire

Tell me your thoughts about online marketing.

What do you need help with, what are the barriers to outsourcing and what are you interested in?

outsourcing online marketing questionaire

Share your feedback with me and save up to £71.00 on my Blogging the Easy Way service

Female micro-business owners are a busy bunch of people. We have a seemingly never-ending ‘to do’ list as we are responsible for running every single part of our business. This can be challenging, frustrating & stressful.

I provide online marketing support to women just like you. I’m developing my products and services and would like to know about your online marketing headaches, thoughts on outsourcing and what sort of content interests you.

A sweetener to say ‘thank you’

I’d love to hear your thoughts, so here’s a little incentive to encourage you to take part and to say thanks.

I’m offering a 10% discount on my Blogging the Easy Way  service to everyone who completes the survey below.  Save up to £71 and get 12 weeks worth of blogs sorted! 

The package is real time-saver.  Hand over your rough blog draft, then I’ll edit, tidy up, add a lovely image and make it SEO-friendly. Once approved by you, I’ll schedule it up and get it out to the world.  

The survey should takes less than 2 minutes to complete. Thank you!