Why Your Attitude to Outsourcing is Holding Your Business Back!

Thank you to all the female micro entrepreneurs who took the time to fill in my survey about your online marketing needs and outsourcing regular tasks.

So, without further ado (and in the style of Family Fortunes), here’s what the survey said…

Problem Areas

1. Which online marketing tasks cause you the most problems?

Your top 5 answers were:  Social media – 45% Strategy & Planning – 45% Blogging – 36% SEO – 36% Everything!! – 27% 2. Why do you find these areas to be a problem?  Lack of knowledge/expertise - 54% Lack of time – 50% Lack of budget – 40% Lack of direction – 40% `

(* Multiple choice questions – respondents could choose more than 1 answer)

I wasn’t surprised to see social media up there as one of the top problem areas. It’s a notorious time sucker and it’s easy to waste time if you don’t have a plan.  Which channel/s should you use, what should you post, where will you find followers, who should you connect with? There are so many elements to consider – no wonder if causes problems!

Strategy & Planning is a biggie too.  It’s essential as it helps you clarify what you want to achieve and how you are going to work towards obtaining it. But if you’re new to online marketing it can be bewildering. You need to familiarise yourself with marketing concepts, decide which area to concentrate on  (i.e blogging, social media or SEO) and work out where to find your target market online.

This is borne out by 54% of you feeling you don’t have enough knowledge or expertise to get to grips with online marketing. We have to learn so much when we start a business but doing so can take us away from what we are best at. Don’t fall into the trap of being a jack of all trades but a master of none!

Finding time to work on online marketing was also a problem for 50% of you. I know the feeling! There’s never enough time when you’re running a business and always a ‘to do’ list as long as your arm.  To avoid overwhelm I try to prioritise the important stuff and outsource anything that I can.

Attitudes to outsourcing

3. Have you ever outsourced your online marketing tasks?   Yes – 22%  No – 78%  4. The Top 5 Barriers to Outsourcing  Too expensive – 60% Never outsourced before and not sure where to start – 45% Finding someone who understands my business – 35% I like the idea just haven’t got round it it – 25% Losing control – how I can trust someone with MY business!! – 20% 5. Main benefits of outsourcing  Of the 22% who had outsourced tasks, they cited the following benefits of doing so:  50% said that it saved lots of stress that would have been caused by lack of time and/or expertise to do the job 25% said the main benefit was freeing up time to get on with running their business. (25% said ‘other benefit’ but didn’t specify what that benefit to their business was.)  6. What would help you to overcome your barriers to outsourcing?  Trial period – 60% Flexible service which is easy to cancel if not for me or business is slow –  55% A special offer – 35% Personal recommendation – 30% No obligation conference call – 30%

Only a small proportion of you have already tried outsourcing but those of you have taken the plunge feel that it has saved you a lot of stress and also freed up time. Something we all need!

Female Micro entpreuneurs - outsourcing online marketingWhy worrying about cost actually costs you money!

Your biggest reservation about outsourcing is the cost. I thought the same thing until about six months ago but am now converted and I LOVE it. I wish I’d outsourced sooner. The catalyst was being fed up of being constantly weighed down with busy work – the type of work I should have been passing to somebody in a junior position or in another department, (like you do when you’re employed and working in an office).

Busy work cluttered my brain and meant I could never find time to work ON my business. So, I took tentative steps and found a virtual assistant and slowly starting passing work to her (for both clients and myself – all the admin and time-sucking fiddly jobs).  It feels great to just get that work off my desk and know it’s being dealt with by a capable person. The result has been a clearer mind, being more organised and finding a lot more time to work on my business.

And guess what? I’VE INCREASED MY INCOME!  By outsourcing some of my client work, I’ve earned income on it without doing the actual work myself.  I’ve also freed up time to work on my website, do more planning and marketing. In the last couple of months I’ve picked up 2 new regular clients and earned ten times more than the outsourcing has cost me. Result!

Why did you start your business?

To gain freedom and to be my own boss – 67% To pursue my passion – 22%

There was a clear result on this one! The majority of female micro-entrepreneurs start their business to gain freedom and be their own boss.

So ask yourself, is it possible to find freedom and build a thriving business when you do everything? Especially when so many of you don’t feel you have the knowledge or time to do justice to your online marketing.  

It’s a contradiction – you will never achieve it unless you start outsourcing and trusting other people with your business.  Have you ever heard of a successful business woman who did it all completely alone? No, neither have I (and there is a lesson in that). 

Thanks once again to everyone who shared their thoughts. What do you think about these results? Illuminating, surprising or just what you expected?

I'd love some expert help! Tell me more...

 

 

FacebookTwitterGoogle+Share
Tagged with: , ,
Posted in Online Marketing, Outsourcing Online Marketing, Virtual Assistant

Keep in touch!

Sign up for practical tips to help you keep on top of your online marketing.

Choose blog by category

Follow us on Twitter

    Sorry, no Tweets were found.

society of virtual assistants community-member badge