Do you struggle to with constantly finding something to post on your social media accounts?
Are you looking for ways to make scheduling social media updates easier and save precious time?
There’s a simple solution which will provide you with a wealth of content, ready to be used and scheduled up ready to go when you don’t have time to post yourself. That solution is to create a social media content bank for your business.
What is a social media content bank?
Basically, it’s an Excel workbook filled with a bank of posts ready to be copied, pasted and scheduled into your social media accounts.
Schedule the content so that you have a regular stream of posts, even if you don’t have time to go online. No matter how busy you are, you will always have something to say.
Mix the scheduled posts up with your conversations, shares and RTs and voila! You’ll have an interesting, engaging social media stream to share with your potential customers.
A varied social media content bank might contain the following types of content:
Tips, facts & inspiration
Engaging, informative or inspiring posts relevant to your product/service offering to help your audience learn more about your business
If you’re selling eco-friendly products you might post some interesting facts about recycling, the environment or the eco-friendly properties of your products. If you’re selling bicycles, you might run a series of tips on keeping safe when out on the road.
For coaches and personal brands it provides a good chance to share your expertise and build authority. A business coach could post a series of business tips or tips on keeping motivated. Tips on completing your tax return or on business finance would be welcome advice from an accountant. Think about what you could share with your audience.
Conversational & Questions
Ask questions & get involved with your audience – doesn’t have to be anything too complicated or even directly related to your business.
Tell your audience what book you are reading and then ask what books they would recommend. This works for business services as you can talk about specific topics such as marketing, running your own business etc. If your target market is parents and children, you could mention which books your children are loving at the moment, then ask your followers what they love to read with their children.
If you’re business is based in one location ask local questions to get you noticed in that area. There’s no end to the type of question this could generate – where’s a great day out, good place for a business lunch, where can I buy a particular product?
You can also use this method when you post a blog. For example, if you post a blog about ‘How to Survive Working from Home during the School Holidays’, ask followers to share their survival tips too. It will help it get more attention, comments and shares.
Love them or loathe them, quotes are a firm fixture on social media as they do actually work. Everyone loves a bit of fun or inspiration so quotes entertain your fans and followers. Quotes are also shared more than any other type of content so they’re great for helping attract new fans.
The type of quote you use will depend on your business. Funny, factual, motivating, inspiring or thought-provoking quotes always go down well. Or perhaps you could use quotes about marketing, finance or branding -w hat suits your business?
Another bonus of quotes is they are an easy way to fill your feed – particularly if you’re in the early days of your business and don’t have loads of your own content to link to yet.
Tailor your posts to a particular campaign or business goal. Mix up a series of tips, quotes, questions and content to help you reach your goal.
If you are business coach selling a Start-up course you would run a series of your own start-up tips taken from the course and sprinkle them with start up quotes from influencers and well-known business gurus too. You can also start a conversation and ask questions such as ‘what’s your biggest fear about starting your own business’, ‘what would be your dream business’ etc. Mix these posts up with links to your own blogs and content and selling posts (see below) and hey presto – you’ve got the content for your social media marketing campaign.
Promote your latest course, new service or products, without being too pushy. Create posts letting people know when you’re working on a new product or service. They don’t have to be directly selling the product, but people will become aware of what you’re working on and it will help build advance interest for it’s launch. Something like ‘busy morning working on the content of my start-up course. It’s taking shape and can’t wait to launch it!’
You could also take some pictures of what you’re working on (or you whilst you’re doing it) and post them to your feed. This all helps to create some buzz and let’s people see behind the scenes at your business.
Another way to sell is to push people towards your free content. Everyone loves a freebie and it’s a great way to get potential customers into your sales funnel so you can sell to them later on.
Links to your own content and other social media channels
Compile a list of titles and links to your current online content such as blogs, videos, eBooks, give-aways and podcasts. Keep an eye on your stats to see what’s popular, then re-run the content from time-to-time to help attract a new wave of followers and fans.
This is very useful when you’re short on time to create new content. It also helps if you’re creating a campaign as you can pull out any content you already have and supplement it with new items.
It’s also a good way to get a regular stream of traffic to your free resources, such as eBooks, to help you grow your list and get potential clients into your sales funnel.
You can also add short links to your other platforms. So, if you manage a Linked In group you can mention it on Twitter or Facebook to help cross-promote it.
Don’t forget to add relevant hashtags to help your posts get found by your intended audience. Use a tool like Hashtagify.me to compare which hashtags work best on Twitter.
The beauty of a social media content bank is that you just keep adding to it. Keep it updated with every blog you write, podcast you publish or free resource you provide. Create posts to help attract and push potential customers to the parts of your website you want them to see.
Now you’ve thought about what content you might include in your content bank, the next stage is to block out a few hours to get it done. Read How To Compile a Social Media Content Bank
Do you use a social media content bank for your business? What works best for you? And what would you add to this list? If you have any questions or comments, do add them in the comments box underneath.