Read the first part of this blog series to find out what a Social Media Content Bank is and why creating one will ensure that you always have something to say on social media.
The best way to put together a social media content bank is to block out a couple of hours and get your head in the zone!
Get a piece of paper and get ready to jot down the following information:
Step 1: Think about your marketing aims
- Who is your ideal customer – who are trying to talk to?
- How can you benefit them? What are they interested in and what do they want to hear from you?
- What are your marketing goals? Think about your primary aims for your social media campaign. Do you want to increase traffic to your website, build your mailing list, connect with influencers and decision makers? Having clear goals and being mindful of them will help you to create posts that will help you to achieve those goals.
- What our your competitors doing? Check out your competitiors social media feeds. Don’t copy them, but it can be useful to see what angle they are taking, what seems to be working for them, or what isn’t working for them!
- Keep your audience and goals in mind as you move onto Step 2…
Step 2: Gather up all of your current content
What content have you already got? If you’ve got a blog, eBook, video, training or even web pages then you’ve got lots of valuable content already. The best bits just need to be plucked out and turned into pithy quotes, tips or facts that you can share with your audience.
Identify which bits of the content your audience will be really interested in. What speaks to them, what do they need? Which blogs have been popular? Make a note of their titles and subject matter and use as inspiration for step 3.
Step 3: Creating catchy posts from your content
Use a popular subject as a theme to create a series of tips or advice related to it. Read your most popular blog and try to pull 5 key points from it and jot them down. Now, try and edit the points down into a series of catchy posts.
So, for example a business coach might create 5 tips on start ups, creating business plans or marketing. Do that with 5 blogs then you have 25 posts that can be used again and again! Repeat this principle with other content such as eBooks, videos, web pages, case studies – anything you have that is useful or informative for your customers.
Step 4: What are you selling?
Social media shouldn’t be used for hard sell but your posts can be used to sell without being too pushy. Think about the service or products you are offering. What benefits are there for the customer in purchasing them? Craft some posts extolling the benefits.
Don’t go mad with these ones – you don’t want to be posting sales pitches constantly but they won’t hurt from time to time. You can also talk about products you are working on & developing to give people a ‘sneak peek’. You might post ” Just interviewed [insert name] for my first book about successful mumpreneurs. She’s such an inspiration and can’t wait to share her story with you.” It’s a great way to let people know what products you will be launching soon without directly selling.
Step 5: What are you offering for free?
Everyone loves a freebie so make sure that you mention your free content regularly. If you offer podcasts, eBooks, webinars and training, craft a series of posts that tell your customers about them and link back to them.
Step 6: Look outside your business for related content
Inspirational, motivational, funny & interesting quotes are always a big hit on social media. They attract attention and new followers, create conversations and are often liked and shared. Think about what type of quotes you want to post. What relates to your business? Google your research topic – there’s a wealth of quotes available online. Whether you need parenting quotes, motivational quotes, business quotes or something funny – you’ll find it.
Add your favourites to your content bank and add relevant hashtags to help them get found by your intended audience. Facts also go down a treat. So if your business sells eco-friendly products you might want to run a series of environmental facts. A business coach might choose some research results about women in business or another current topic.
Step 7: Completion!
Once you’ve done all that, you should have a social media content bank full of engaging posts that will help to attract an audience. You’ll have created the foundations of a document that you can build on over time and that will grow and adapt with your business.
Do you use a social media content bank in your business? Does it save you time and work well? Drop us a note in the comment box below…
Sound familiar? If you’re short of time to create your own contact bank, then let me to do it for you!