Blogging should be an essential part of the the online marketing mix for any business. Regular blogging will help you to showcase your expertise whilst providing a steady stream of content to post on social media.
It can also help you to create a community around your business. It’s a fab way to connect with potential customers and influencers, as well as cheerleaders and brand advocates. All of which will help you to boost your business growth and reach your sales & marketing goals.
We all know we should be blogging but it can be hard to get into a regular routine with it. Let’s face it, it’s a big commitment to sit down and write regularly – let alone all the other things you need to do (e.g picture research and SEO) to get your blog out into the world.
We know why we should be writing blogs but many female micro-business owners still aren’t blogging for their business regularly. What is stopping microbiz owners from taking advantage of this fabulous marketing tool?
I conducted a survey about the online marketing needs of female micro-business owners. You told me about your biggest online marketing problem areas. The early results showed that a whopping 57% of you say blogging is one of your major problem areas.
Why aren’t female business owners blogging?
1. Lack of time
42% of you don’t have enough time to get it all done. This one sounds familiar – it’s my major barrier to blogging regularly. I have an advantage as I know how to write blogs and publicise them. But I still have lots of time barriers – as I’m sure most women running a micro-business can identify with!
Client work always takes priority in my schedule (including writing and editing their blogs – oh, the irony!). Then there’s family responsibilities, doing your accounts, business planning, checking social media, running a home and just that general feeling of there not being enough hours in the day.
You can see how blogging gets put on the back burner – doing it justice takes commitment and focus. Which can be hard to provide when a million plates are spinning and time is short.
2. Lack of knowledge
35% of you feel that you don’t have enough knowledge to write your blogs. When you start your own business you need to oversee and manage everything – including jobs & tasks that you have no prior experience of doing. Running a business can be like undertaking a personal development course as you need to learn so many new things!
Even if you enjoy writing and fancy the idea of blogging, there so much more to it. How do you make your blog SEO-friendly, where will you find images, how to create a title people will want to click on, etc.?
You’ve got so much to learn and no time to do it. So, you just leave tackling blogging for a bit longer while you concentrate on other areas of your business.
3. Lack of money
Writing blogs is free – it’s a great marketing tool for bootstrappers and anyone on a low budget. So, how can lack of money cause a problem?
Writing blogs may be free but it does take time. And it may take you away from the essential jobs you need to do to keep your business ticking over – such as making new sales, creating new products and meeting contacts. So, taking the time to blog could actually lose you revenue in the short-term as it takes you away from running your core business.
If you’re not feeling very confident in your blog-writing skills you may decide that you should outsource the job to a professional. But many micro-businesses are still growing and don’t have big budgets so you’re reluctant to commit a budget to blogging activities.
And do you really want to spend money on something you could do for free? You’ll get round to it one day – won’t you?
4. Lack of direction – am I doing the right things?
If blogging is relatively new to you, it can be hard to get momentum going. You can think of subjects for a few blogs but then you mind goes blank. You’ve got a vague grasp of what you should be doing but you’re not confident that you’ve got it right.
This strongly relates to the first 2 points. When you have lack of time and/or knowledge it can be hard to get clarity and focus. So you amble along, posting blogs occasionally and hoping for the best. You keep meaning to create a blogging strategy but it never happens. You don’t know if what you done already is working and not sure how to find out. Sound familiar?
So, how should you get over these stumbling blocks to blogging regularly? I’ll be addressing these questions in my next blog so do look out for it.
Do you identify with these results? If so, you’re not alone! Many female micro-business owners find regular blogging a challenge. What’s your personal challenge? Please tell me in the comments below…
Want to get expert help with your blogs and slash the amount of time you spend creating them? Then check out my Blogging the Easy Way package – just pass me your blog drafts and I’ll do the rest!
Try the Bulk Buy package and you could get 12 weeks of blogs professionally edited and ready for publication. Imagine feeling that organised! Find out more about Blogging the Easy Way
Image courtesy of punsayaporn at FreeDigitalPhotos.net