Blogging for Small Business – Results

Blogging for Small Business - Business Woman Writing a Blog

Blogging for Small Business - Business Woman Writing a Blog
I recently conducted a short questionnaire asking female small business owners about blogging for small business. I wanted to know if female business owners are blogging regularly, what their challenges to blogging regularly are, as well as their general thoughts and feelings on outsourcing blogging tasks.

Most of the women who responded to the survey are solopreneurs and are running their business alone.  Personal branding is often key to their marketing strategy.

Here’s a quick snapshot of what female business owners told me as part of the Blogging for Small Business questionnaire: 

Q: What are your main challenges when blogging for business? 

There was a clear winner with the answer to this question!  Nearly everyone who responded said lack of planning and focus.

Interestingly, I got the same answer from women who already blog regularly as from those who don’t blog for small business.  This shows that even those business women who seem to have got their blogging act together still feel that their planning & focus could be improved on.

As you might expect, the next most popular answer was finding the time. (That’s one of my main challenges!) So, it seems that a theme is emerging as these challenges are all related to being organised and planning your time productively. As with most things in business, even a rough plan of action will save you heaps of time.

Get help with getting organised – download my free Blog Calendar & Image Information Template

Q: How long do you spend on blogging for business each month?

Most of you said 1-3 hours a month but those of you who blog for business regularly as part of your marketing mix, spend up to 6-10 hours.

The time stated is just writing time. It doesn’t include outsourcing images or sharing blogs on social media. Add this one and you are looking at spending any where in the region of 4-10 hours a month just on blog writing and management.

It doesn’t sound like much but it all depends on how many hours you work per month. Are there better ways you could spend this time that would help you generate income for your business? Try a cost/benefit analysis to see if you’d be better off outsourcing blogging for small business.

Q: Would you consider outsourcing blog writing management? 

Those who said they would consider outsourcing blogging for business said their two biggest considerations for choosing an outsourced service would be price as well as finding someone who ‘gets’ their brand voice.

This is so important – finding someone who understands your brand voice is key. The ability to nail what your business is about, what your audience want to hear and how it should be written is a key skill for a freelance blog writer. And it is a skill to be able to tweak your writing style – it’s not something everyone can do.

Which brings me onto the next consideration – price.  Wanting a skilled copywriter but being concerned about price is a contradiction.  I understand that we all need to watch our marketing budget but if you want someone who is skilled enough to understand your brand voice and can adjust their writing style to it, then you’ve got a massive asset to your business! This doesn’t (and shouldn’t) come ‘cheap’.

Conversely for these who wouldn’t consider outsourcing they felt that as the expert behind their business/personal brand they really should be writing their own blogs. This is great if you have the ability to do so. But remember blog writing isn’t just about being able to write well. You also need to consider writing for SEO,  sourcing images and sharing on social media and blogger networks.  Writing can often be the quick part – it’s redrafting, editing and doing all the above tasks which suck up the time when blogging for business.

Q: Which blogging subjects would you like to learn more about?

I asked which blogging subjects you’d like to learn more about so that I can write about them for you. Nearly everybody said they’d like to learn more about writing for SEO.  It’s on my list ladies! In the meantime, (In Blue Peter tradition) here’s one I made earlier. Read: 5 Ways to Make Your Blog SEO-Friendly 

The other main things you want to learn more about is planning & organisation along with time-saving tips and shortcuts that will save you time when blogging.

Big thanks to you all and the winner is…

Thank you to everyone who completed the survey. The answers have been so useful to me to find out what your blogging for small business challenges are, so now I can go away and work out how to help you address them!

There was a prize draw for all participants and the prize is a £10 Amazon voucher. The winner is… Hollie Ellis from Hollie Ellis Designs! Well done to Hollie and thanks to all who took part.


Do you need help with Blogging for Small Business? Then check out my range of packages that will save you a ton of time and stress so you can get on with running your business.

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Blogging for Business Survey – Female Small Business Owners

Blogging for Business Survey - Women in Business

Blogging for Business Survey - Women in BusinessFemale Small Business Owners – can you help me?

I’d love to know more about your challenges when blogging for business so that I can help you address them.

Do you lack the time, money or knowledge to blog for business regularly?

Would you consider outsourcing blog management and what would be the key factors in making that decision?

To say ‘thank you’ for your time, I’ll enter you in a free prize draw to win a £10 Amazon Gift Card. Treat yourself to a new inspirational business book or curl up and relax with some fiction – the choice is yours! (Survey closes 19th February 2016)

Blogging for Business Survey


 

Blogging the Easy Way

-I've got a few blog ideas, but find it hard writing a full blog post

 

Blogging The Easy Way

The package that takes the strain out of blogging for business

Claim back hours of much-needed time

Free up brain space to work on growing your business

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Where to Find Free Images for Your Blog

where to source free images for your blog

where to source free images for your blogBlogging is a great way to promote your business and if you do-it-yourself it’s a marketing strategy that’s completely free.

However, what you save in monetary terms can be easily negated by the amount of time you spend getting that blog written, looking pretty, ensuring it’s SEO friendly and then finally, sharing with the world.

There are lots of tricks of the trade to help you save both time and money when blogging for business. One is to have a bank of image resources you can go to when you need to source the perfect picture to illustrate your blog. Even better if this bank is made up of free image resources!

Which resource you use most will depend on the style of your blog, who your market is and just what kind of vibe/look you want to show your audience.

In this article, I’ll look at 5 free image resource options although there are many more options out there. You may find some resources easier to use than others, some may match your brand’s look better than others – they’ll be some time to spend finding the right image resource for you (or a mixture of resources that suit) but when you do,  you’ll find image sourcing much simpler, quicker and cost effective!

A word of caution

Before we look at the resources, just a quick word of warning. It’s always a good idea to read the terms & conditions of use on each website & on each picture you download before publishing any free images.  If you don’t abide by the rules, you could be making an expensive mistake that could cause you problems later on. Read Blogger Beware: You can get sued for using photos you don’t own on your blog. 

The basic information you need to check is:

  1. Conditions of usage of the website
  2. Copyright info/credit information on individual photos

Once you’re clear on this information you shouldn’t fall foul of any copyright laws, but it always pays to be vigilant! (Keep reading,  I’ll be offering you a free download that will help you to keep track of the photos you use and where you sourced them).

5 free image resources for your blog

There are lots of places to find free photos online. Most offering free images tend to come under the ‘creative commons’ licence, which means that images downloaded from these sites can be used & shared without having to worry about copyright or paying a fee.

Double-check each image you download as some DO require an accreditation/copyright line for commercial use and others don’t.

The first three image resources listed here offer stock photography free of charge using the Creative Commons license:

1. Pixabay

www.pixabay.com provides a huge database of free images that don’t require any copyright information at all as pictures are released using a Creative Commons CCO.

You do need to register and create an account in order to download images. There is a wide selection of stock photography and illustrations to choose from.

2. Free Digitial Photos 

Another massive library of free photos.  Free Digital Photos offer smaller, low resolution images (that work well on web pages) for free, although a photo credit is required. If you need a bigger image or don’t want to feature a photo credit then you can pay for individual pictures at a reasonable price.

You can get an email sent to you with each download confirming the copyright information you need to display.

Registration is not required but if you do register, it will save details of photos you’ve downloaded. Useful if you need the details again in the future.

3. Freerange Stock Photos

Ideally, you should include a accreditation to any images downloaded via Freerange Stock Photos and link the image back to their website.  You’ll also need to register before you can download anything.


The next 2 resources listed don’t use generic stock photos and tend to offer higher quality, more design-led images.
However, unless you pay for the PRO accounts you won’t have the whole library at your fingertips whenever you need it.  So these sites aren’t as useful if you need an image quickly, but you can use them to build up an extensive image library (containing some stunning photos) over an extended period time.

4. Death to the Stock Photo

Death to the Stock photo is a great website for building up your own image library. Sign up and each month you’ll be emailed a pack of photos. The theme varies from subjects such as working from home, energy & serenity, streets of London etc. Just download from the email each month and save into your own personal library.

5. Magdeleine

A beautiful collection of hand-picked photos. You can download one high-res photo each day, check the info on the photos to see if you need to feature copyright details. (If you use an image from Magdeleine, make sure that you edit the image and compress it for use on a website. Uploading a high-res image to your website could take up valuable bandwidth and slow your site down.)

This is just a small selection of the hundreds of sites and resources that are out there.  You may end up trying a few to find out which ones are best for you and your business.

If you’d like a longer list of resources check this article 20 Sites with Free Images for Your Blog or Social Media Posts


 

FREE TEMPLATE DOWNLOAD

Keeping track of where blog images are sourced

It’s important to keep a record of where you got your blog image from as well as any copyright information. This process will ensure you check correct usage rights, but it will also make your life much easier if a year down the line, a photographer questions your use of their images and demands payment. If you can prove you downloaded it from a free resource and followed the rules, then crisis should be diverted.

I’ve created this handy Blog Calendar and Image Information template to make this easy for you. Download it now (free of charge, no email required)   – all you need to do is click on the button.

Download Blog Calendar and Image Information Template

 


-I've got a few blog ideas, but find it hard writing a full blog post

Sound familiar? If you’re not Blogging for Business you’re missing a chance to promote your business and build your audience.

Imagine just handing someone your draft blogs, then getting them back edited and SEO-friendly, published with an image, posted on social media AND included in a lovely content bank with 5 alternative descriptions ready to recycle/copy/paste on social media in the future.

How much time would that save you and would could you do with that time?  Find out more at Blogging the Easy Way

Back to School Offer – Get Free Social Media Content!

Get on Top of Your Blog and Social Media Content - Women Small Business Owners

Get on Top of Your Blog and Social Media Content - Women Small Business OwnersHow much time have you spent working on your business this Summer? If you’re anything like me, then not enough!

It’s not surprising – it’s hard to find time when the kids are off school and you need to juggle childcare and business.  We prioritise servicing customers and clients so working on our own business is often the first thing to slide.

Even if you don’t have kids you may still feel ‘behind’ as you return from your holiday and/or recover from the round of summer social activities.

Get back on track with my Back to School offer

Whilst time off is lovely and often required to help you to recharge your batteries, it does mean we come back to a long ‘to do’ list as we catch up and try to get back into some kind of routine. My Back to School offer to help you take back control. Leave your blog posts in professional hands and get some lovely free social media content!

I’m offering all new Blogging the Easy Way customers a FREE mini bespoke social media content bank . I’ll create 25 engaging, informative posts especially for your target market. Save £75 and several hours of work!

Hand me your blog drafts or notes and I’ll return them to you fully edited (including adding an image) and SEO-friendly. I’ll schedule each blog on your social media channels once live

On top of that, I’ll add 5 bonus posts to your content bank for each blog I edit and publish.

Sounds good – how can I redeem this fab offer?

  • Buy your chosen Blogging the Easy Way package from 5th -12th September
  •  I’ll get in touch with you to arrange a consultation call. We’ll discuss your blogging and social media goals and needs. I’ll also answer any questions you may have about this service.
  • Blogs will be drafted and delivered according to the chosen package time frame.
  • Your bespoke mini content bank will be delivered within 5-10 working days of publishing your first blog.

Blogging the Easy Way

Blogging the Easy Way is available in 3 different packages to suit your business needs:

Monthly Package = £100

Provide 4 draft blogs in one batch and I'll get them processed for the whole month.
Quarterly Package = £255

Pay for 3 months up front and save 15%

You can provide 4 blogs monthly or 12 drafts in one batch and get super organised!

Can I get a refund and are there any other terms I should know about?

Yes you can get a refund. Here’s how it works:

1.  Before/after consultation call – if  you don’t feel that this is the service for you before or after we talk (and before work has commenced) I will refund your money before work begins.

2. Once work begins – I will edit and return your first draft for approval before beginning work on the rest. If you are unsatisfied with the first blog sent to you, you can cancel the service and receive a full refund.

3. You have 30 days to redeem this offer and deliver your blog drafts. If you are unable to provide them in the allotted time-frame and keep me informed of this, I will refund your payment.

4. If I don’t hear from you within 30 days and you wish to cancel after this time, I will refund 50% of your payment.

5. I will deliver your mini bespoke content bank within 5-10 days of publishing your first blog.

6. Read more about Blogging the Easy Way and the terms for the package.

4 Ways to Create a Stream of Content from One Blog Post

4 Ways to Create More Content from Your Blog Posts

4 Ways to Create More Content from Your Blog PostsIf you’re writing blogs, blasting them out once on each on your social media channels then moving on to the next one you are wasting precious time and content!

Writing blogs is time consuming, but you can make sure you make the most of the time you invest. How?

There are several ways to pull tips & quotes out of each and every blog post you write to help you get fresh content for your social media feeds. You can also ‘recycle’ your blog posts with fresh titles and descriptions to help encourage more click-through and readers.

I’m going to use my recent blog Female Business Owners – 4 Reasons Why You Aren’t Blogging as an example to talk you through it.

How to squeeze more content out of every blog post

1. Reuse and recycle blogs using various descriptions

Remember that the life of a post can vary from channel to channel so it’s OK to post the same blog more than once. According to Buffer the life cycle of a post is:

  • Twitter – 18mins
  • Facebook – 90 mins

So unless someone is following your accounts with a magnifying glass, (which is unlikely) you can afford to reuse and recycle a blog post. It will help to bring more readers to each post and will maximize the time you’ve spent writing it.

Alternative Blog Titles/Descriptions

The title of my example post is Female Business Owners – 4 Reasons Why You Aren’t Blogging. But rather than always posting a link with this title,  I’ll create some alternatives too. By coming at it from different angles and using different hashtags  you’ll make it easier for more people to find your blog and open up your readership.

Here’s five alternative descriptions to tempt readers in: 

1. Why aren’t you blogging for business? Lack of time, money, knowledge or direction?

2. #Solopreneurs – planning on getting round to blogging one day? Here’s 4 reasons you’re stalling…

3. Female #Microbusiness Owners – are you finding blogging for business a challenge? You are not alone!

4. Blogging for Business – Why a lack of time and knowledge leads to lack of clarity and focus #SmallBusiness

5. Still haven’t devised your blogging strategy? Then you’re probably experiencing one of these 4 blocks #MumsinBiz

Notice how I’ve mixed up hashtags. My ideal clients are busy women running a small micro-business who want to free up time and get more from their online marketing. So, I use a range of hashtags to increase my chances of an ideal client finding the post.

If you are posting on Facebook or Linked In, just remove the hashtags but you can keep the term in your post to help with search.

2. Create useful tips for your audience

Tips are a great way to show your expertise, increase followers and encourage sharing. Try to pull as many tips as you can from each blog post. Here’s some examples of tips I’ve pulled from my post:

1. #BloggingforBusiness helps you to showcase your expertise and provide content for social media

2. Regular Blogging will help to create a community around your small business

3. Blogging for Business connects you to potential customers, cheerleaders and influencers #startup #womeninbusiness

4. Get focused! Get a clear blogging strategy so you know who you want to reach #bloggingtips

Do this with each blog post you write and add them to your content bank, giving you a lovely bank of great tips to share anytime.

3. Questions for your audience

Try to open up discussion and encourage feedback & engagement by posting questions for your fans and followers. Add some hashtags if you can as this will help engagement.

Here’s some examples of questions pulled from the same blog: 

1. Mums in Business – know that you SHOULD be blogging but can’t get into a routine? What’s stopping you?

2. Making time to work on your business blogs is hard when plates are spinning and time is short. Anyone else experience this?

3. Is lack of time, money, direction or knowledge your main block to blogging regularly?

This also has the added bonus of acting like informal market research – the answers can be pretty useful as they’ll give an insight into what your customers need and what their problems are

4. Turn quotes in images and memes

Images play an important part in social media marketing so make sure you use them! Now that you have created lots of lovely content using the methods described above you can use some of it to create some images.

Canva is great for creating graphic in a jiffy. There are lots of templates ready to go, or you can create your own template then just use it as a base to add new text too.

Here’s 2 images I created in less than 10 minutes using Canva.

1. Lack of time 2. Lack of knowledge 3. Lack of Money 4. Lack of Direction

Blogging for Business connects you to potential customers, cheerleaders and influencers. Have a clear strategy to make sure that you reach them!

I can use these images to use as stand-alone posts or I can add a link to my blog post. Notice that I’ve included my website address on each image so if it’s shared without tagging in my account, at least people will still know where to find me!

So, there you go – 4 ways to squeeze more content out of each blog post. Try to set aside 20-30 minutes when you finish each post to pull out quotes, tips and alternative blog descriptions. This will save you masses of time in the future and will help you to build a content bank to be proud of!

I’d love to hear your questions and comments, so do leave a reply or hop on over and say ‘hello’ on Twitter or Facebook.

PHOTO CREDIT: Image courtesy of chanpipat at FreeDigitalPhotos.net


Already written lots of blogs and other content (such as ebooks, downloads and podcasts) but short on time to pluck out the best bits for social media?

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Female Business Owners: 4 Reasons Why You Aren’t Blogging!

Blogging Blocks for Business - Online Blogging Support for Female Microenterprise owners

Blogging Blocks for Business - Online Blogging Support for Female Microenterprise ownersBlogging should be an essential part of the the online marketing mix for any business. Regular blogging will help you to showcase your expertise whilst providing a steady stream of content to post on social media.

It can also help you to create a community around your business.  It’s a fab way to connect with potential customers and influencers, as well as cheerleaders and brand advocates. All of which will help you to boost your business growth and reach your sales & marketing goals.

We all know we should be blogging but it can be hard to get into a regular routine with it.  Let’s face it, it’s a big commitment to sit down and write regularly – let alone all the other things you need to do (e.g picture research and SEO)  to get your blog out into the world.

We know why we should be writing blogs but many female micro-business owners still aren’t blogging for their business regularly.  What is stopping microbiz owners from taking advantage of this fabulous marketing tool?

I conducted a survey about the online marketing needs of female micro-business owners.  You told me about your biggest online marketing problem areas.  The early results showed that a whopping 57% of you say blogging is one of your major problem areas.

Why aren’t female business owners blogging?

1. Lack of time

42% of you don’t have enough time to get it all done. This one sounds familiar – it’s my major barrier to blogging regularly. I have an advantage as I know how to write blogs and publicise them. But I still have lots of time barriers – as I’m sure most women running a micro-business can identify with!

Client work always takes priority in my schedule (including writing and editing their blogs – oh, the irony!).  Then there’s family responsibilities, doing your accounts, business planning, checking social media, running a home and just that general feeling of there not being enough hours in the day.

You can see how blogging gets put on the back burner – doing it justice takes commitment and focus. Which can be hard to provide when a million plates are spinning and time is short.

2.  Lack of knowledge

35% of you feel that you don’t have enough knowledge to write your blogs. When you start your own business you need to oversee and manage everything – including jobs & tasks that you have no prior experience of doing.  Running a business can be like undertaking a personal development course as you need to learn so many new things!

Even if you enjoy writing and fancy the idea of blogging, there so much more to it. How do you make your blog SEO-friendly, where will you find images,  how to create a title people will want to click on, etc.?

You’ve got so much to learn and no time to do it. So, you just leave tackling blogging for a bit longer while you concentrate on other areas of your business.

3. Lack of money

Writing blogs is free – it’s a great marketing tool for bootstrappers and anyone on a low budget. So, how can lack of money cause a problem?

Writing blogs may be free but it does take time.  And it may take you away from the essential jobs you need to do to keep your business ticking over – such as making new sales, creating new products and meeting contacts.  So, taking the time to blog could actually lose you revenue in the short-term as it takes you away from running your core business.

If you’re not feeling very confident in your blog-writing skills you may decide that you should outsource the job to a professional. But many micro-businesses are still growing and don’t have big budgets so you’re reluctant to commit a budget to blogging activities.

And do you really want to spend money on something you could do for free? You’ll get round to it one day – won’t you?

4. Lack of direction – am I doing the right things?

If blogging is relatively new to you, it can be hard to get momentum going. You can think of subjects for a few blogs but then you mind goes blank. You’ve got a vague grasp of what you should be doing but you’re not confident that you’ve got it right.

This strongly relates to the first 2 points. When you have lack of time and/or knowledge it can be hard to get clarity and focus. So you amble along, posting blogs occasionally and hoping for the best. You keep meaning to create a blogging strategy but it never happens. You don’t know if what you done already is working and not sure how to find out. Sound familiar?

So, how should you get over these stumbling blocks to blogging regularly? I’ll be addressing these questions in my next blog so do look out for it.

Do you identify with these results? If so, you’re not alone! Many female micro-business owners find regular blogging a challenge.  What’s your personal challenge? Please tell me in the comments below…


Want to get expert help with your blogs and slash the amount of time you spend creating them? Then check out my  Blogging the Easy Way package – just pass me your blog drafts and I’ll do the rest!

Try the Bulk Buy package and you could get 12 weeks of blogs professionally edited and ready for publication. Imagine feeling that organised! Find out more about Blogging the Easy Way

 

 

Image courtesy of punsayaporn at FreeDigitalPhotos.net

 

Five Ways to Make Your Blog SEO-friendly

5 Tips To Make Your Blog SEO-friendly

5 Tips To Make Your Blog SEO-friendlyBlogging is a great way to drive traffic to your website. Blogging regularly will help Google & other search engines to find your site, index more of your pages and increase your chances of making it to page 1 of search results.

Writing a regular blog will give you content to share with your network on social media and making your blog SEO-friendly will also help it to stand out in news feeds and catch the eye of potential readers.

But if you’re new to blogging, it can be hard to know where to start. Follow this basic advice to get you going and to develop good habits for following best blog-writing practice.

5 tips to make your blog SEO-friendly:

1. Blog Title

Your blog title will be more effective if it includes your keywords or phrases. It will help the search engines and potential customers find you and make it clear what the content of your blog is about.

I’ll use a blog I wrote for www.smartbags.co.uk as an example. Smartbags produce made-to-order ecobags. The introduction of a single-use carrier bag charge in Scotland provided a sales & marketing opportunity for their business. They wanted to show up in search results when retailers searched for information on the subject.

I created a blog called ‘Single-use Carrier Bag Charge Coming to Scotland Soon’.  The blog appeared on page 1 soon after publishing. It was key to rank highly in the search results a few months before the charge launched as Smartbags have a 2-3 month lead time and they needed to be visible early so they could generate orders.

The blog helped Smartbags get found by Scottish retailers and they saw a rise in inquiries.  Once the bag charge launch date got closer there were a lot more news and posts from other sources and the blog moved down the rankings a little, but it was at the top of page 1 when it was most needed.

As an extra bonus, because the title includes the right keywords and is a really useful article for Scottish retailers, it got picked up by the Scottish Grocer and they quoted it in their blog post on making the best of the bag charge. Result!

Choosing Keywords

If you’re not sure what your keywords should be, think about your customer. What are they searching for? How can your blog help them? Here’s a great article from HubSpot about ‘How to do Keyword Research’

2. Blog URL

Reinforce the keywords and phrases you’ve included in your page title by adding them into the blog’s URL too. It’s easy to forget this step as often a URL is auto-generated when you start drafting your blog, so you must remember to go back and change it before you publish!

Continuing from the Smartbags example above – here’s a screenshot showing the URL and the page title. Notice that they are repeated to improve keyword density.

Make Your Blog SEO-friendly

 3. Images

If you’re uploading images to your blog without editing the images data, then you need to change that immediately! All images should be optimized to reinforce your keywords and ensure that the search engines know what your images are about.

  • Alt Text/Tag:  This is the data the Search Engines use for indexing images so it’s important to provide this data.  Make sure you reinforce your keywords and the title of your blog in the Alt Text.
  • Image Name/Title: This is not needed for Google, but it’s useful for your visitors. It’s still worth getting some keywords in there too to reinforce what the article is about and should Google decide to start indexing this data in the future.
  • File Name: Before you upload your blog images, make sure the file name includes your keywords. If your image comes up in an image search, it will look much better in the results if the file name matches your keywords/phrases, rather than have a random file name like IMG12345.jpg.

4. Headers

It’s important to structure your blog in such a way that is easy for the Search Engines AND your visitors to read.

Google uses information found under the Heading 1, Heading 2 etc. sections to find out what your blog is about and rank the information in order of it’s importance. That way, they can return a relevant results page to their users.

This tactic also makes your blog easy for people to read in real-life. It gives your blog a clear structure, makes it easier to skim-read for the key points and also make it’s easier on the eye (and therefore to read on screen).

For an example of how this works, let’s look at how I’ve structured this blog:

  • Header 1: The Header 1 is ‘5 tips to make your blog SEO-friendly.’ This reinforces the title & page URL and is the main topic of the blog
  • Header 2: Each of the numbered tips are formatted as a Header 2 (i.e – Blog Title, Blog URL, Images, Headers and Internal Links). Both Google and your readers can then easily see what the 5 tips are about. No need to wade through the text for this information, it can be seen clearly with a quick scroll down the page.  It reinforces what the important points of the blog are to both Google and your readers.
  • Header 3-6: I haven’t used any other headers in this blog, but you can continue up to Header 6 if you wish. That would depend on the length of the blog and the subject matter.

By ordering your blogs in this way you make it easier for Google to index them, improve how they appear in the search results, thereby increasing click-through rates.

 5. Internal Links

Where possible, try to link to other pages on your website. If your blog relates to another blog post on your site, link them. If you are trying to sell a service, link to that service page.

The purpose of this is to keep visitors on your site for longer. It’s also a way to show Google that you are authority on that particular subject and have more than one blog/page on that subject.

It’s such a simple step but worth doing. If you have no other blog posts or pages on that subject do some lateral thinking!

This is my first blog post about blogging, so I don’t have any others to link too. But I can link to my services page for my retainer service, Blogging The Easy Way and my Blogging Blast Package. That way, Google can see I have other pages about blogging and I also get the chance to let my blog readers know about my services.

So, there you have it – 5 ways to help make your blog more SEO-friendly and to help potential readers & customers to find you.  Get into the habit of following these tips and you should start to see results from your organic visits. 

If you enjoyed this post, please share the love! 

Need help with blogging for your business? Check out my Blogging the Easy Way package to help you save time & hassle and get your business blog running like clockwork.

 

 

Image courtesy of tiramisustudio at FreeDigitalPhotos.net