Writing blogs is time consuming, but you can make sure you make the most of the time you invest. How?
There are several ways to pull tips & quotes out of each and every blog post you write to help you get fresh content for your social media feeds. You can also ‘recycle’ your blog posts with fresh titles and descriptions to help encourage more click-through and readers.
I’m going to use my recent blog Female Business Owners – 4 Reasons Why You Aren’t Blogging as an example to talk you through it.
How to squeeze more content out of every blog post
1. Reuse and recycle blogs using various descriptions
Remember that the life of a post can vary from channel to channel so it’s OK to post the same blog more than once. According to Buffer the life cycle of a post is:
- Twitter – 18mins
- Facebook – 90 mins
So unless someone is following your accounts with a magnifying glass, (which is unlikely) you can afford to reuse and recycle a blog post. It will help to bring more readers to each post and will maximize the time you’ve spent writing it.
Alternative Blog Titles/Descriptions
The title of my example post is Female Business Owners – 4 Reasons Why You Aren’t Blogging. But rather than always posting a link with this title, I’ll create some alternatives too. By coming at it from different angles and using different hashtags you’ll make it easier for more people to find your blog and open up your readership.
Here’s five alternative descriptions to tempt readers in:
1. Why aren’t you blogging for business? Lack of time, money, knowledge or direction?
2. #Solopreneurs – planning on getting round to blogging one day? Here’s 4 reasons you’re stalling…
3. Female #Microbusiness Owners – are you finding blogging for business a challenge? You are not alone!
4. Blogging for Business – Why a lack of time and knowledge leads to lack of clarity and focus #SmallBusiness
5. Still haven’t devised your blogging strategy? Then you’re probably experiencing one of these 4 blocks
Notice how I’ve mixed up hashtags. My ideal clients are busy women running a small micro-business who want to free up time and get more from their online marketing. So, I use a range of hashtags to increase my chances of an ideal client finding the post.
If you are posting on Facebook or Linked In, just remove the hashtags but you can keep the term in your post to help with search.
2. Create useful tips for your audience
Tips are a great way to show your expertise, increase followers and encourage sharing. Try to pull as many tips as you can from each blog post. Here’s some examples of tips I’ve pulled from my post:
1. #BloggingforBusiness helps you to showcase your expertise and provide content for social media
2. Regular Blogging will help to create a community around your small business
3. Blogging for Business connects you to potential customers, cheerleaders and influencers #startup #womeninbusiness
4. Get focused! Get a clear blogging strategy so you know who you want to reach #bloggingtips
Do this with each blog post you write and add them to your content bank, giving you a lovely bank of great tips to share anytime.
3. Questions for your audience
Try to open up discussion and encourage feedback & engagement by posting questions for your fans and followers. Add some hashtags if you can as this will help engagement.
Here’s some examples of questions pulled from the same blog:
1. Mums in Business – know that you SHOULD be blogging but can’t get into a routine? What’s stopping you?
2. Making time to work on your business blogs is hard when plates are spinning and time is short. Anyone else experience this?
3. Is lack of time, money, direction or knowledge your main block to blogging regularly?
This also has the added bonus of acting like informal market research – the answers can be pretty useful as they’ll give an insight into what your customers need and what their problems are
4. Turn quotes in images and memes
Images play an important part in social media marketing so make sure you use them! Now that you have created lots of lovely content using the methods described above you can use some of it to create some images.
Canva is great for creating graphic in a jiffy. There are lots of templates ready to go, or you can create your own template then just use it as a base to add new text too.
Here’s 2 images I created in less than 10 minutes using Canva.
I can use these images to use as stand-alone posts or I can add a link to my blog post. Notice that I’ve included my website address on each image so if it’s shared without tagging in my account, at least people will still know where to find me!
So, there you go – 4 ways to squeeze more content out of each blog post. Try to set aside 20-30 minutes when you finish each post to pull out quotes, tips and alternative blog descriptions. This will save you masses of time in the future and will help you to build a content bank to be proud of!
PHOTO CREDIT: Image courtesy of chanpipat at FreeDigitalPhotos.net
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